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The most important rep.

Here’s Real-Life Lesson #7,111 that I’ve taught football players for 40 years and college law enforcement students for two decades: protect your rep – dual meaning.

First meaning – protect your work reputation.

Second meaning – protect your workout reps.

Your work reputation is your professional DNA. Your work rep is your brand, personally and professionally. Your work rep is your ethos, your distinguishing character that identifies you positively and negatively. I’ve taught students and athletes that your personal goal and professional goal is to be positively identified in order to be selected by who you want to be selected by. How you are identified, positively or negatively, determines where you are picked – first or last.

My main challenge as a football coach and college law enforcement professor has been to convince students and athletes to protect their work reputation with their life, with every ounce of fiber in mind, body, and soul because once your work rep is shot, it will always have holes in it. Damaged work reps won’t get repaired easily. It’s never been easy to get the message across to students and athletes about work reps but its’ tougher now in the Post-Modern Era than ever before. The 10-90 Rule separates Post-Modern students and athletes. Less than 10% of rookies and freshmen guard their work rep with their life. Over 90% don’t. Over 90% are indifferent to their work rep. It’s partly because of adolescent immaturity and partly because no one in their lives has emphasized the need to protect their work rep.

Work reps are not created equal. Dual meaning. Work reputations range from superstar to bench-warmer. And work reps, referring to the repetitive job skills that have to be performed, also range from superstar to bench-warmer. The two are connected. Work reputations determined by the quality and quantity of your work reps.

Contrary to popular myth, you can become indispensable on any field or in any field. The indispensable are superstars. The dispensable are bench-warmers. Contrary to more popular myth, superstars are not born. They are built. Dual meaning. First, superstars are developed by working over time and by working overtime. Secondly, they are well-built in mind, body, and soul. The indispensable will never get fired. The indispensable won’t #getcut. But they will #getcut in mind, body, and soul.

Getting by isn’t enough to cut it on any team in any field or on any field to. Here’s Real-Life Lesson #2,333 that I’ve taught to students and athletes for decades – get by, get passed by. Doing the bare minimum puts you in the slow-driving lane, the one that barely moves, the one everyone passes by, where the fast separate from the slow, increasing the distance until they can’t be caught up to.

The business of fighting for dreams is dirty. Broken dreams leave a mess. Hearts gets broken. Minds get broken. Bodies get broken. Souls get broken. When dream are broken, the rest gets broken up, then broken down. Like at crime scenes, you wrap yellow tape around dead dreams. DO NOT CROSS printed along the yellow tape. Dual meaning.  Don’t cross that line between live dreams and dead dreams. And, don’t cross the broken up and broken down because you can’t trust the broke. The broken are dangerous. The broken can lash out when they’re wiped out after their fire goes out.

Protect your workout reps from junk. Your workout reps have incalculable value to the pursuit of your dream job and surviving in it if you get hired. Don’t trash your workout reps with junk – junk food and DNA, referring to Drugs ‘N Alcohol that cause dejection through injection. Depression through ingestion. Your workout reps are an investment in mind, body, and soul. It’s counterintuitive to throw your investment in the garbage. Contrary to popular myth, there’s more than one definition of insanity. Here’s another – waste the gut-spilling investment of your workout reps and expect things to workout. Here’s Real-Life Lesson #3,338 that I’ve taught students and athletes – disrespect fails to protect. Insanity is defined as disrespecting you your workout reps instead of protecting your workout reps.

Don’t wreck your work reputation. Don’t wreck your workout reps. Protect your reps, both kinds. Real-life will try to ruin your rep. Strengthen your rep, one rep at a time. Your work rep doesn’t just happen. It’s the outcome of a Process of Rep-Accumulation. Every rep counts. Be the first to show up, the last to leave. You can make yourself indispensable or dispensable. You have the choice to exercise free will.

Here’s the good news. You don’t have to just get by. You can be a passer instead of a passer-by or the passed-by.  You can be a passer, the one who passes by those just getting by. Or, you can be the passer-by, the casual observer who gets passed by those who refuse to settle for just getting by. Here’s the formula for becoming a passer instead of a passer-by:

Step 1. Find a mentor. A mentor is a strength coach in mind, body, and soul.

Step 2. Commit to get fit. Make a pledge. Ordinary goals are not enough.

Step 3. Build reps. Workout reps build work rep. Train like your life depends on it. When you invest in reps, week by week you get less weak.

Next time you’re tempted to just get by, when you’re stuck in your self-pity, feeling sorry for yourself, and can’t be bothered to do more than just get by, think of those who would gladly trade places with you – the sick, the dying, the hungry, the poor. Rejoice in your health. Celebrate your blessings. Your excuses are a symptom of extreme complacency that is the biggest threat to your life – your actual life and quality of life.

This is a copyrighted excerpt of a new book I’m writing called Soul of a Lifter – Part 2. For a free e-book of my newest book called The Mystery of Murder: Working with the Dead, please email me through my website to request it. Our new website is a multi-media business. The mission is to lift. Our new website is centered on the concept of Blunt Talk Motivation that includes Blunt Talk Podcast, Blunt Talk Blog, and Blunt Talk videos. The links to the new website are the same as before and

Blunt Talk Podcast recently reached its 73rd country. We have had 168 podcast guests, all who have a soul of a lifter. Each Blunt Talk Podcast is a free, permanently archived download at:  Each episode is guaranteed to lift. We are humbled and blessed to connect globally with tens of thousands of listeners, viewers, and readers. Thank you for your patience during our website renovations.

Blessings & all good things.


Gino Arcaro M.Ed., B.Sc., Level 3 NCCP (Nat’l Coaching Certification Program)

Owner – X Fitness Inc.

Head coach – Niagara X-men football


Gino Arcaro is a widely published author. His website, blog, Youtube channel, and list of SWAT FOOTBALL Books are at:

His books include:

4th & hell: seasons 1 and 2, Soul of a Lifter, SWAT No-Huddle Offense, SWAT Defense, SWAT Tackling Video & e-book,  X Fitness Workout System, and a 3 business book series called Soul of an Entrepreneur

He also has written 20 editions of 6 law enforcement academic textbooks. A new 8-volume interrogation book series will be released in 2014. And just released, a new children’s book called “BE FIT – DON’T QUIT.” He is currently writing three non-fiction motivational novels book called The Mystery of Murder: Working with the dead, Midnight Shift from Hell, and Another Bar Fight. Another book on human potential called “Hashtag Peace” is at the editing stage.





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