Whether youâ€™re starting out in business or contemplating making the big decision to â€œsink or swim,â€ Gino Arcaro knows what youâ€™re thinking and wants to make sure you know what youâ€™re not thinking! He uses all the good and bad of being an entrepreneur to open your eyes before itâ€™s too late. Arcaro, a football coach with proven success in developing and implementing systems, applies his winning strategies to the game of â€œbusiness.â€ He explains not only what it takes to start a business but also what strengths are required to stay in the game. For those already in the deep end, Arcaro offers a different slant on dealing with day-to-day problems. His thought-bending (and entertaining) tales, steeped in reality, open the entrepreneurâ€™s eyes to creative and timely solutions. Selling H.E.L.L in Hell is Book 1 of 3 in Arcaroâ€™s Soul of an Entrepreneur series. All 3 books are the result of lessons-learned in starting his own business, X Fitness Welland â€“ a 24-hour gym. Let Arcaroâ€™s inspirational books help you conduct a â€œreality checkâ€ of your situation, learn, grow and be lifted.