Four protein drinks a day?!?!?!
That’s the standard reaction I get when I answer the common ‘how- many-protein-drinks-a-day-do-you-drink” questions. Four protein shakes a day always get a reaction. Never fails. If I said I drank four beers a day or four glasses of wine a day or four shots of whiskey a day, no one would react the same way as when I say ‘four protein shakes a day.’ There are several reasons why this happens:
1.Conditioning. We’re conditioned since junior high to accept alcohol consumption but not protein drink consumption. I believe it’s the coolness factor. Getting wasted in high school was cool when I was in high school. No one said, “What an asshole” when someone got wasted. I got my first high school suspension for drinking at a high school social function. No one said, “Hey, what an asshole you were for getting wasted and getting suspended.” Far from it. My approval rating soared.
2. Cost. The inner calculator adds up the expense when I say four protein drinks per day. If I said four cans of pop per day, no one would add up the cost. But four protein drinks is associated with ‘too expensive.’
3. The Freak Factor. A national radio host recently used the phrase Fitness Freak. I got pissed off and wrote an email expressing my outrage, asking why he doesn’t call inactive people Sedentary Freaks. I told him that it’s politically incorrect to call any group of people Freaks except those who work out. For some reason, it’s perfectly acceptable to say Fitness Freaks. He wrote back that he meant it lovingly because he’s a Fitness Freak himself and that it was the conventional way to get his point across.
Change the perspective, change the outcome. There’s a common myth that getting in shape is expensive. It’s the other way around. Getting out of shape costs more. Getting out of shape cost a ton – of money and fat. Protein drinks cost less than beer, hard alcohol, and fast food. Getting out of shape costs an arm and a leg.
Change the perspective, change the focus. Protein deficiency kills workout potential. If your workouts are not doing what they’re supposed to be doing, start with protein self-inventory. Check how much protein you’re consuming. Protein deficiency won’t work out. Protein intake every 3 hours is essential to maintain a positive nitrogen balance which is the optimal state for recovery and building muscle. Protein deficiency, muscle stagnancy.
Protein consumption is part of the process, the price you have to pay to get in shape and stay in shape. It costs just as much to get out of shape, if not more. Add up the cost of what gets you out of shape. The total bill is shocking. Getting in shape is a great financial investment because it saves you tons – of money and fat. Just for fun, add up the total cost for one week of all the stuff that will get you out of shape. Cutting the fat out of the budget that gets you out-of-shape budget will come up with the money for protein.
Saving tons is fun when the perspective changes. Otherwise, it’s hell.
Gino Arcaro M.Ed., B.Sc., NCCP Level 3
Head coach – Niagara X-men football
Owner – X Fitness Inc.
Gino Arcaro is a widely published author. His website, blog, Youtube channel, and list of books are at: www.ginoarcaro.com His books include: 4th & hell: seasons 1-5, Soul of a Lifter, SWAT Offense, SWAT Defense, X Fitness Workout System. He also has written 20 editions of 6 law enforcement academic textbooks.