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Rich coach, poor coach – part 1

A turning point in my coaching mindset happened in 1997 when a Division 1 university coach attended our practice to recruit 3 players. He said, “I can’t do what you do.” That statement made more of an impact that anything I have ever heard from a university coach at any of the hundreds of clinics I’ve attended in 40 years.

Coaching football is not created equal. NFL coaches and NCAA university coaches do not have the same challenges as amateur coaches who coach players from scratch. Many pro and university coaches have no clue what it’s like or what it takes to coach players from scratch in Football Poverty, with bare minimum resources.

I have been blessed to have learned immeasurably from university coaches and pro coaches at clinics during the past 40 years of unpaid coaching. But, I also learned that my job and their job have little in common. Coaching in Football Poverty and coaching in Football Wealth are completely different jobs.  The first difference is strength training.

In 1995, I conducted research by surveying 14 Division 1 strength coaches about two questions:

  • How much weight should a high school graduate bench press and squat to be consider a serious recruit?
  • What is the best way to increase 225 reps for bench press and squats for high school players who are starting from scratch?

Conclusion: 14 different answers. No consensus. And not one had any experience as a high school strength coach.

That research changed my coaching mindset forever. I relied on my own system. I decided to become my own expert in coaching in Football Poverty. With all love and respect to university and pro coaches, they have the best of everything.  Rich coaches get to pick strong, fit players with scholarships, drafts, and multi-million dollar free agent signing. Poor coaches don’t have a choice. We don’t pick out players. They choose us.

Continued in part 2

#MUCHLOVE #soulofalifter

Blessings + all good things


Gino Arcaro M.Ed., B.Sc., Level 3 NCCP (Nat’l Coaching Certification Program)

Owner – X Fitness Inc.

Head coach – Niagara X-men football


Gino Arcaro is a widely published author. His website, blog, Youtube channel, and list of SWAT FOOTBALL Books are at:

His books include:

4th & hell: seasons 1 and 2, Soul of a Lifter, SWAT No-Huddle Offense, SWAT Defense, SWAT Tackling Video & e-book,  X Fitness Workout System, and a 3 business book series called Soul of an Entrepreneur

He also has written 20 editions of 6 law enforcement academic textbooks. A new 8-volume interrogation book series will be released in 2014. And just released, a new children’s book called “BE FIT – DON’T QUIT.” He is currently writing three non-fiction motivational novels book called The Mystery of Murder: Working with the dead, Midnight Shift from Hell, and Another Bar Fight. Another book on human potential called “Hashtag Peace” is at the editing stage.


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