All performance starts in the mind. Performance starts at the top and drives downward. The psychology and philosophy of performance determines what we do, who we become, and how far we go. The principles of high-performance escape most people. Everyone wants to be a high-performer but either don’t know how or are afraid of the cost. Mindset is the key. Our mindset gets pounded in or out of shape since birth. The hardest challenge we all have, but the most important one, is managing our own mindset. Mindset management is a leading character in Soul of a Lifter.