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Online makes you go offline.

Last week, I became the victim of Real-Lesson #5,725 that I’ve taught football players for 40 years and college law enforcement students during the Post-Modern Era – online makes you go offline.

Over half of my football coaching career and college teaching career happened in the Pre-Internet Era. I’ve reminded students and athletes of that fact often in the Post-Internet Era: “I’m a Pre-Internet guy!” Over and over, I communicated the same message. “Communicate face-to-face. Let game-day do your talking.” The beauty of football, frontline policing, and every high-risk profession and sport is that you don’t need to fight over words. All that matters is what you do face-to-face, when it’s All On The Line.

All On The Line is the title of a new book I’m writing because it has multiple meanings. All On The Line is one of the most important Real-Life Lessons I’ve taught students and athletes for decades. Here’s an excerpt – when it’s all on the line, get offline.

By 2007, I added another message – online makes you go offline. Football practices, college lecture halls, faculty meetings, workouts, I communicated my message over and over – the longer you stay online, the more you go offline in mind, body, and soul. The more you stay online, the more you get unaligned in mind, body, and soul. Stay offline, stay aligned. The reason why is the 10-90 Rule: over 90% of social media time is useless and unproductive. Less than 10% of social media time has any value in improving your life.

Last week, I posted a thank you to ex-NFL coach Charles Coiner for posting my article at    I wrote this article about a record-breaking performance by Tom Denison, our quarterback in 1998. It wasn’t a typical record-breaking performance. It was a transcendent record that will never be broken – 836 yards and 8 touchdowns in a 66-51 win. To give some perspective, those stats represent an average entire season in amateur football. Tom Denison did it in one game, not one season.

That record-setting game made it in Sports Illustrated.  Making it in Sports Illustrated gave that performance global exposure in the pre-Internet era. If it happened today, it would have gone viral on Youtube. I posted the article last month for a specific purpose – to lift. To inspire Post-Modern student-athletes and Post-Modern adults, and as a reminder that you can start from scratch and achieve the impossible. 836 yards and 8 touchdowns in one game in amateur football was considered impossible in 1998. Tom did it with a new expansion team that operated in Football Poverty, the worst type of Football Poverty that had to be experienced to be believed. You don’t need money in football to get rich. You don’t need financial riches to make a fortune. All you need is heart, soul, and properly inflated balls. Dual meaning.

The day after I posted the thank you and the link to the article in the Post-Modern World of Social Media, I received a Tweet in response from a football coach: “That’s great. Where is the damn defense?”

A grown-up was upset about the basketball-type score for a football game. He couldn’t celebrate a remarkable achievement by an underdog amateur student-athlete. He went offline by being online. I should have deleted it. I should have walked away. But I didn’t. I had to defend my football family. I posted three rapid-fire Tweets:

“That’s how David beats Goliath. Blessings + all good things. #peace”

“That’s how you win when your defense is young & inexperienced. Blessings + all good things. #peace”

“Look at the final score. Winning matters. Celebrate the young man’s achievement without criticizing. Blessings + all good things. #peace”

The coach Tweeted back: “First of all it wasn’t criticism, I’m a DC SO IT WAS THE FIRST I NOTICE, looking at the score either one plays D now that’s criticism!good luck”

A simple thank you for publishing an article about an underdog student-athlete who did the impossible, turned into an online bar fight, the kind where two drunks embarrass themselves, yelling insults and calling each other names. Our online fight was embarrassing. Online made me go offline.

Here’s the good news – I have reduced my social media time by 90%. If I didn’t have two businesses, my social media would be zero. In the pre-Internet Era, we would have settled our differences on the football field. We would have communicated face-to-face with actions on the field instead on a keyboard and screen.

I will remind myself daily of Real-life Lesson #3,107 that I’ve taught students and athletes – staying offline keeps you online. The more you stay offline, the more you stay aligned in mind, body, and soul. This episode was another reminder of the S&M Club – the Sad & Miserable Club – made up of people who cannot be happy for the successes of others. It was another reminder of how being online can make people go offline.

Our new website is a multi-media platform. Our mission is to lift. Our new website is centered on the concept of Blunt Talk Motivation that includes Blunt Talk Podcast, Blunt Talk Blog, and Blunt Talk videos. The links to the new website are the same as before, and

Blunt Talk Podcast set a new personal best this week by reaching three more countries. Total countries reached is now 76. Our blog had two more record-setting days in July. We have had 171 podcast guests, all who have a soul of a lifter. Each Blunt Talk Podcast is a free, permanently archived download at:  Each episode is guaranteed to lift. We are humbled and blessed to connect globally with tens of thousands of listeners, viewers, and readers.  The most recent podcast includes ongoing chapters of a free audiobook called The Mystery of Murder: Working with the Dead. Thank you for your patience during our website renovations.

Here’s a special offer to all our readers as gratitude – if you want a free digital e-book of The Mystery of Murder: Working with the Dead. Please email me at:  and request a free copy. It’s a raw pre-release version. All feedback is welcome.

#muchlove to all our readers and listeners.

Blessings & all good things.


Gino Arcaro M.Ed., B.Sc., Level 3 NCCP (Nat’l Coaching Certification Program)

Football Head coach – Niagara X-Men Football

Gym Owner – X Fitness Welland Inc.


Gino Arcaro is a widely published author. Currently, he is finishing another book in his non-fiction series: Mystery of Murder: Working with the Dead. All published books are available on on and www.Chapters/, in both soft cover and eBook format. Additionally, his website, features his books including:

Football coaching and non-fiction books: SWAT System: Offense and Defense, SWAT Tackling Video (with accompanying eBook), and 4th & Hell: Season One and Season Two

Business Books: Selling H.E.L.L. in Hell, True Confessions, and eBooks: Soul of Selling, and, Real Business Relationships = Sales

Fat Loss Book: Fat Losing

Workout System: eXplode: The X Fitness System

Motivational Books: Soul of a Lifter, and eBooks: The Pledge, and, The Focus

Children’s Books: Be Fit Don’t Quit, and, The Beauty of a Dream

Policing Textbooks: Arcaro’s Interrogation Case Law


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