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4th & hell – dual meaning.

Here’s Real Life&Death Lesson #23,212 that I’ve taught football players & college law enforcement students for 4 decades – no train, no gain. One of the top 26 definitions of insanity is not training for it and expecting gains. This applies on any field, in any field. In the gym, on #GameDay, on #FieldDay, during […]

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Never fear 4th down

Here’s Real Life&Death Lesson #23,119 that I’ve taught football players & college law enforcement students for 4 decades – go for it. Multiple meanings: 4th down is not a matter of life&death.  Never believe that 4th down is a matter of life&death because it will skew your worldview. Life is extremely short. Go for it […]

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Grind & ground.

If you ever get the chance to be a head football coach of a poor, dead high school program, do it. It’s a blessing. You will learn more about coaching, yourself, about winning, about losing, about what matters most in sports, than at any other level of football. I strongly recommend that you find the […]

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GAME 7: Pandemic Business Survival – pt 3

Imagine being a football coach having to Google the news every day to find out the New Rulebook while you try to plan for #GameDay. Imagine being a #policeofficer having to Google the news every day to find out New Laws while your preparing for another #MidnightShiftFromHell. That’s what its like owning a gym business […]

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Pandemic Business Strategies – pt 2

During the past 24 hours, two current gym members asked if the gym I own – X Fitness – is shutting down. Here are the problems with that question: The question has a dual meaning: (i) is the government shutting us down again? (ii) are you going broke and going out of business? Either way, […]

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Pandemic Business Strategies

Here’s Real Life&Death Lesson #21,009 that I’ve learned during 19 years as a gym owner – the threat of a government shutdown is almost as powerful as the real thing. Here are some of the conclusions we have reached from our Business Pandemic Research: Since reopening, we have experienced highs and lows in customer recruiting […]

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225 x X

Here’s Real-Life Lesson #23,234 that I’ve taught football players for 40 years and college law enforcement students for two decades – the more you lift 225, the more you’re alive. Dual meaning. It keeps you alive and makes you feel alive. Our 40-year research shows a direct relationship between the number of reps at 225 […]

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The most ignored element of warp-speed no-huddle.

A no-huddle offense that runs out of gas is deeply and profoundly embarrassing. A no-huddle offense that tires itself out is dangerous to health in mind-body-soul. A no-huddle running out of gas exposes gross negligence and incompetence by coaches & players. Here’s what I’ve taught my teams for 40 years:  no-huddle teams have 2 choices […]

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Score more by scoring more.

Here’s Real Life&Death Lesson #22,362 that I’ve taught football players 4o years & college law enforcement students for 2 decades – score more by scoring more. The following are the key elements that explains that rule: Football and Real Life&Death have a scoreboard that measures your individual & personal won-loss record that gets stuck to […]

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Stop the run by starting to run – #defensivecoordinator

I’ve taught Real Life&Death Lesson #22,877 to football players & college law enforcement student for 4 decades: Too many jobs, out of work.  Imagine you start a new job today. Your boss explains your job description – you have to multi-task. If this happens, you do this. If that happens, you do that. If neither […]