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Zero ROI

Thank you for all your #business questions this past week about owning a gym, how to handle government shutdowns, and how to sell books on social media. Here are some of the answers to specific questions: 20 years of owning my gym, X Fitness, and 23 years of writing and publishing 62 books has taught […]

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The #Basement – dual meaning Thank you to #football #coaches for your questions last week. Here’s part of the answer:  the difference between winning big and getting killed on #Gameday in Football Poverty is what type of Hostile Culture you build. Hostile Culture has a dual meaning: (i) a team that is a pain in […]

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Culture Shock – pt. 2

Thank you to #football #coaches for your questions about building winning team culture from scratch. This article is another part of my answer. Someone writes down a workout plan with the word #reps splattered all over it. They tell you that high reps do one thing and low reps do another. Then they tell you […]

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Losing Culture – Culture Shock pt. 1

Thank you to #football #coaches for your questions about culture-building. Here’s the next part of the answer. Here’s Real Life&Death Lesson #26,028 that I’ve taught #football #teams & #college #lawenforcement #students, #Womens #Lifting #Team for 45 yrs: One of the top 26 most butchered words in #sports and fitness is #reps. Here are the key points I’ve taught teams for 45 years: Everyone calls them reps but no […]

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No point, no points

Thank you to #football #coaches for your questions. Here’s the next part of the answer. Here’s Real Life&Death Lesson #26,116 that I’ve taught football players, college law enforcement students & women lifting teams for 45 years: No point, no points. That means – No point of working out, no points on #GameDay & #Hiring Day. […]

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The most feared person on/in the field.

Thank you to #football #coaches for your questions. Here’s the next part of the answer. Here’s Real Life&Death Lesson #26,362 that I’ve taught football players, college law enforcement students & women lifting teams for 45 years – one of the worst 51 fears is fearing yourself. Here are the key teaching points that I’ve taught […]

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Title shot – dual meaning.

Here’s Real Life-Death Lesson #26,111 that I’ve taught football teams, college law enforcement students, and women’s lifting teams for 45 years: Never let anyone with a title take away your title shot with a cheap shot. Never let anyone with a title hold you back from your own title. Here are the key points I’ve […]

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Blocking & tackling are a matter of life&death

Thank you to football coaches for your questions about our blocking & tackling system. Here’s part of the answer. Taught football teams for 40 years: There’s more to life than playing #BloodSport games but playing #BloodSport games are a matter of life&death. This is the base ideology that a governs our pedagogical philosophy to achieve […]

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1st & goal from the one

Thank you to football coaches for your questions. Here’s part of my answer: Here’s a case study: Our ball, on our one. 99 yards away from the end zone. Two choices: (i) call it 1st & 10 from our one. Or, (ii) 1st & goal from the one. We call it 1st & goal from […]

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The most important score.

Question #1. What is the minimum number of offensive players needed on the Line of Scrimmage? Not one new post-secondary team I’ve ever coached ever scored 100% by the full 100% of the entire team on a Football IQ Test administered on Day One.  And, not one new post-secondary team that I took over as […]