Gym Re-Opening Survival: Part 1

The gym I own, X Fitness, re-opened 2 weeks ago. It has been a success for a number of reasons. The first reason is Real Life&Death Lesson #22,701 that I’ve taught all my football players and college law enforcement students for over 4 decades—predict the worst and prevent it. Forecast the worst hell and work like hell to save lives. 

Our gym re-opening has been a matter of life-and-death. Dual meaning. 

(i) human lives are at stake. (ii) business lives are at stake. 

The following is a summary of the #essentials that have worked for us during the past 2 weeks since re-opening:

  1. Define winning. Pandemic shut-down has tilted the playing field. It has moved the goal posts. Owning a gym is a new game. The game is not the same as it was before the Pandemic. The rulebook has changed. Some of the rules are the same. Some new rules constitute a marked departure from pre-Pandemic Shutdown. The old scoreboard is irrelevant. How points are scored is different. You need to win the day, every day by checking the new scoreboard. Building a new scoreboard has been #essential to determine our new won-loss records.
  2. Strategize & Improvise. Our play-calling has changed. A new Rapid Decision-Making (RDM) process has replaced the old play-calling system. The main reason is the dramatic change of Customer Mindset. It’s not a small change. Consequently, we dramatically changed our mindset to “Re-Opening Mindset” —triple meaning: (i) open-mindedness to how customers have changed. (ii) open-mindedness to how the game has changed.  (iii) open-mindedness to the relationship between new Customer Mindset and our New Mindset.

Our gym re-opening success during the past 2 weeks has been governed by the Law of Proportion—the more we change, the better things get. What has worked for us has been a Mindset Re-Opening in accordance with Real Life&Death Lesson #23,006—new intention, new commission. 

Enjoy Episode 912 of Blunt Talk Podcast, compliments of X Fitness: 

#MUCHLOVE #soulofalifter 

Blessings + all good things


Gino Arcaro

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