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Fight of the Century

Here’s Real-Life Lesson #5,776 that I’ve taught football players for 40 years and college law enforcement students for 2 decades: win the fight of the century. Dual meaning.

Contrary to popular belief, the Floyd Mayweather Jr. versus Conor McGregor fight is not the fight of the century. Not even close. I’ve taught athletes and students for decades that there are two true fights of the century. First, there is the fight inside you to waste your life versus fulfilling your life. Secondly, there is the fight with real life that will try like hell to waste your life.

The Mayweather-McGregor fight proves the 10-90 Rule again – over 90% would rather spend a fortune to watch others make a fortune rather than spend a fortune trying to make their own fortune. I was asked last night at my gym, X Fitness, what I thought of the Mayweather-McGregor fight. I said,” It’s impossible for me to care any less. I just found out it’s this Saturday. I wouldn’t watch it if they paid me. I can’t believe what people spend to watch a notch above pro wrestling. It’s a circus.” Both gym members told me they are spending over $100 to watch it. Another told me that someone is flying to Las Vegas to watch it live. Those same people won’t spend a cent to make their own fortune in mind, body, and soul, but they will spend a fortune watching two strangers punching each other in the face making their fortune.

I took me a long time but I finally understand why my poor illiterate immigrant Italian father, Antonio, hated all sports with a passion. I have been a sports fanatic my entire life. I used to read the sports page first thing when I woke up, before I even said my prayers. I developed an obsession for coaching football unmatched on planet Earth because I worked like hell at it for 40 years for free, lost a fortune, and almost lost my business because of it. It’s easy for Internet Gurus to post bullshit about ‘do what you love’ but it’s another to actually do it. I loved coaching football with all my heart and soul until the PMS epidemic hit – the Post-Modern Syndrome, the extreme apathy and entitlement that has killed the fighting spirit in 90% of student-athletes. PMS eroded the souls of football year by year. PMS was a message that took awhile for me to understand, the same way I was slow to understand why Antonio hated sports. PMS final killed my passion for coaching football, a full-time without any financial reward. PMS finally killed my 40-year football coaching streak. During a span of 3 weeks, players missed games because of hang-overs, sleeping in, and going to NFL games, spending a fortune to watch others make a fortune. Two starting lineman failed to appear for a game, without notice, to sit in the stands watching others play out their dream while giving up their own dream.

Failing to appear for a game for a hangover, sleeping in, and to be a paid spectator at an NFL game is desertion. It constitutes team treason. They weren’t cut. They were fired. There’s a big difference between getting cut and getting fired. I never have and never will cut an athlete for not being good enough. But I will fire them for desertion and treason because not firing them constitutes a reward. Rewarding desertion constitutes enabling. Every leader must face a decision at some point about whether to enable weakness or not. Enabling weakness is the #1 sign of weak leadership. Weak leaders make weak teams. Deserters are a threat to themselves and team. Deserters are unfit for duty. Firing deserters is a sign of love because it saves the unfit from getting hurt. The hurt feelings of getting fired are better than hurt bodies and hurt minds.

My main challenge as a football coach and college law enforcement professor has been to train athletes to win their fights of the century instead of watching fights of the century as spectators. There’s a cost to winning the fight of the century. You have to spend a fortune to make a fortune in whatever account you’re trying to build – bank, mind, body, and soul. After breaking my 40-year football coaching streak, I started Blunt Talk Podcast as way to beat PMS by spreading the message to athletes and students. Blunt Talk Podcast recently reached 2 milestones – we reached our 77th country and our 25,000th download in less than 30 months. All 176 episodes are free, permanently archived at
#muchlove to all listeners and readers.

Blessings and all good things.


Gino Arcaro M.Ed., B.Sc., Level 3 NCCP (Nat’l Coaching Certification Program)
Owner – X Fitness Inc.
Head coach – Niagara X-men football

Gino Arcaro is a widely published author. His website, blog, Youtube channel, and list of SWAT FOOTBALL Books are at:
His books include:

4th & hell: seasons 1 and 2, Soul of a Lifter, SWAT No-Huddle Offense, SWAT Defense, SWAT Tackling Video & e-book, X Fitness Workout System, and a 3 business book series called Soul of an Entrepreneur

He also has written 20 editions of 6 law enforcement academic textbooks. A new 8-volume interrogation book series will be released in 2014. And just released, a new children’s book called “BE FIT – DON’T QUIT.” He is currently writing three non-fiction motivational novels book called The Mystery of Murder: Working with the dead, Midnight Shift from Hell, and Another Bar Fight. Another book on human potential called “Hashtag Peace” is at the editing stage.


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