Italian was my first language. “Take it easy” was one of the first English words I learned because “Take it easy” was one of the first English sentences that my Italian immigrant parents and relatives learned. The irony is that they never meant it because none of them took it easy. They worked like machines every day, literally and figuratively. They simply repeated what they heard from others.

In elementary school I heard ‘easy does it’ for the first time. It was a 1960’s thing. It’s the number one rule of being liked, getting likes, and more likes and more likes because ‘easy does it’ has no reference to pain, discomfort, or misery. ‘Easy does it’ doesn’t conjure images of hell.

In high school, I learned that the most popular teachers were those who gave easy tests. They were ‘cool’ because they made this easy. Being ‘cool’ was a 1970’s thing. Teachers who didn’t make it easy were labeled as assholes.

Easy is an easy target for marketing. The easiest thing to sell is easy. If you’re selling easy, you will make a fortune because you will be liked more, you will be more popular, you will be considered cool, and no one will label you an asshole. Until the truth is discovered – that easy doesn’t work out, literally or figuratively.

Every profession I’ve worked in has taught me the exact same lesson – ‘easy does it’ and ‘take it easy’ is the easy way out but it can get you killed, maimed, or end up dead last. The easy way out will get you stuck on a losing streak, leading to the hell-hole of habitual losing. No one in their right mind sets a goal of losing. No one in their right mind accepts losing. Losing has one purpose – to effect change. To change you. To change your team. Contrary to popular myth, there is more than one definition of insanity. Here’s another one – keep losing and stay the same. Pure insanity by whatever definition of insanity you choose. Not changing during a losing streak and expecting to win is certifiable grounds.

‘Easy does it’ and ‘take it easy’ doesn’t apply to working out or business or football or just about anything that needs you to spill your guts to get good at. But easy is attractive because it’s pleasurable. What’s not easy is wrongly accused as being painful, so ‘what’s not easy’ gets a bad rep as being a pain when it’s not. The true pain is the alternative, the result of avoiding ‘what’s not easy.’

I’ve coached thousands of football players and have not coached thousands of players. What that means is that thousands of players have quit, usually during the first week because they were weak. I learned that, unlike with Facebook, you can’t be liked by everyone. But if you are addicted to likes, just sell easy. It’s easy to get likes and more likes and more likes by sticking to the ‘easy way out’ message – ‘easy does it’ and ‘take it easy.’

July 1 is not the test date for Leeann’s Monday lifting class. It’s not the target date. It’s the deadline. There are 4 ‘checkmarks’ that have to be checked off the list before July 1. Don’t wait until July 1st to check them off the list. The sooner, the better. Every Monday night has a dual purpose – workout night and test night. Your mind will play games. When it does, remind yourself that you are not the first and not the last to face the Level 1 test. Leeann will print out the goals so you can read them daily, even hourly if necessary. Reaching the next level is not easy. It’s not supposed to be. Easy doesn’t get you in shape. Easy doesn’t make you stronger. Easy doesn’t lose fat. Easy doesn’t build muscle. Easy does a lot of things but positive growth isn’t one of them.

This is an excerpt from the #SoulofLifter sequel that I’m trying to finish before the end of the month called Midnight Shift from Hell – Lifter’s High part 3. Its’ part of a series I’m writing that focuses on Good Inspiration News Only. Additionally, we’re launching a new podcast next Monday, March 2, called Blunt Talk. Producer Shelley Palomba and I have recorded six episodes, some with guests and some without. The objective is Good Inspiring News Only. There’s enough depressing news already. We won’t add to it.

The Beatles are iconic. They have cracked my top 1000 workout songs list several times but not the one after my signature. I might consider it tonight.

#peace

Gino Arcaro M.Ed., B.Sc., Level 3 NCCP (Nat’l Coaching Certification Program)

Head coach – Niagara X-men football

Owner – X Fitness Inc.

 

Gino Arcaro is a widely published author. His website, blog, Youtube channel, list of books, and new PODCAST links are at: www.ginoarcaro.com

His books include:

4th & hell: seasons 1-5, Soul of a Lifter, SWAT Offense, SWAT Defense, X Fitness Workout System, and a 3 business book series called Soul of an Entrepreneur

https://ginoarcaro.com/soulofanentrepreneur/#.U1Xmfmco_IU.

He also has written 20 editions of 6 law enforcement academic textbooks. A new 8-volume interrogation book series will be released in 2014. And just released, a new children’s book called “BE FIT – DON’T QUIT.” His latest book on human potential called “Hashtag Peace” is at the editing stage. He just finished another book called “Lifter’s High.” Both will be released soon.

http://www.amazon.com/SWAT-Offense-Man-Gino-Arcaro/dp/0991685520

https://www.youtube.com/watch?v=bvEexTomE1I