Italian was my first language. â€œTake it easyâ€ was one of the first English words I learned becauseÂ â€œTake it easyâ€ was one of the first English sentences that my Italian immigrant parents and relatives learned. The irony is that they never meant it because none of them took it easy. They worked like machines every day, literally and figuratively. They simply repeated what they heard from others.
In elementary school I heard â€˜easy does itâ€™ for the first time. It was a 1960â€™s thing. Itâ€™s the number one rule of being liked, getting likes, and more likes and more likes because â€˜easy does itâ€™ has no reference to pain, discomfort, or misery. â€˜Easy does itâ€™ doesnâ€™t conjure images of hell.
In high school, I learned that the most popular teachers were those who gave easy tests. They were â€˜coolâ€™ because they made this easy. Being â€˜coolâ€™ was a 1970â€™s thing. Teachers who didnâ€™t make it easy were labeled as assholes.
Easy is an easy target for marketing. The easiest thing to sell is easy. If youâ€™re selling easy, you will make a fortune because you will be liked more, you will be more popular, you will be considered cool, and no one will label you an asshole. Until the truth is discovered â€“ that easy doesnâ€™t work out, literally or figuratively.
Every profession Iâ€™ve worked in has taught me the exact same lesson – â€˜easy does itâ€™ and â€˜take it easyâ€™ is the easy way out but it can get you killed, maimed, or end up dead last. The easy way out will get you stuck on a losing streak, leading to the hell-hole of habitual losing. No one in their right mind sets a goal of losing. No one in their right mind accepts losing. Losing has one purpose â€“ to effect change. To change you. To change your team. Contrary to popular myth, there is more than one definition of insanity. Hereâ€™s another one â€“ keep losing and stay the same. Pure insanity by whatever definition of insanity you choose. Not changing during a losing streak and expecting to win is certifiable grounds.
â€˜Easy does itâ€™ and â€˜take it easyâ€™ doesnâ€™t apply to working out or business or football or just about anything that needs you to spill your guts to get good at. But easy is attractive because itâ€™s pleasurable. Whatâ€™s not easy is wrongly accused as being painful, so â€˜whatâ€™s not easyâ€™ gets a bad rep as being a pain when itâ€™s not. The true pain is the alternative, the result of avoiding â€˜whatâ€™s not easy.â€™
Iâ€™ve coached thousands of football players and have not coached thousands of players. What that means is that thousands of players have quit, usually during the first week because they were weak. I learned that, unlike with Facebook, you canâ€™t be liked by everyone. But if you are addicted to likes, just sell easy. Itâ€™s easy to get likes and more likes and more likes by sticking to the ‘easy way out’ message – â€˜easy does itâ€™ and â€˜take it easy.â€™
July 1 is not the test date for Leeannâ€™s Monday lifting class. Itâ€™s not the target date. Itâ€™s the deadline. There are 4 â€˜checkmarksâ€™ that have to be checked off the list before July 1. Donâ€™t wait until July 1st to check them off the list. The sooner, the better. Every Monday night has a dual purpose â€“ workout night and test night. Your mind will play games. When it does, remind yourself that you are not the first and not the last to face the Level 1 test. Leeann will print out the goals so you can read them daily, even hourly if necessary. Reaching the next level is not easy. Itâ€™s not supposed to be. Easy doesnâ€™t get you in shape. Easy doesnâ€™t make you stronger. Easy doesnâ€™t lose fat. Easy doesnâ€™t build muscle. Easy does a lot of things but positive growth isnâ€™t one of them.
This is an excerpt from the #SoulofLifter sequel that I’m trying to finish before the end of the monthÂ called Midnight Shift from Hell â€“ Lifterâ€™s High part 3. Itsâ€™ part of a series Iâ€™m writing that focuses on Good Inspiration News Only. Additionally, weâ€™re launching a new podcast next Monday, March 2, called Blunt Talk. Producer Shelley Palomba and I have recorded six episodes, some with guests and some without. The objective is Good Inspiring News Only. Thereâ€™s enough depressing news already. We wonâ€™t add to it.
The Beatles are iconic. They have cracked my top 1000 workout songs list several times but not the one after my signature. I might consider it tonight.
Gino Arcaro M.Ed., B.Sc., Level 3 NCCP (Natâ€™l Coaching Certification Program)
Head coach â€“ Niagara X-men football
Owner – X Fitness Inc.
Gino Arcaro is a widely published author. His website, blog, Youtube channel, list of books, and new PODCAST links are at: www.ginoarcaro.com
His books include:
4th & hell: seasons 1-5, Soul of a Lifter, SWAT Offense, SWAT Defense, X Fitness Workout System, and a 3 business book series called Soul of an Entrepreneur
He also has written 20 editions of 6 law enforcement academic textbooks. A new 8-volume interrogation book series will be released in 2014. And just released, a new childrenâ€™s book called â€œBE FIT â€“ DONâ€™T QUIT.â€ His latest book on human potential called â€œHashtag Peaceâ€ is at the editing stage. He just finished another book called â€œLifterâ€™s High.â€ Both will be released soon.