Gino's Blog

Count the moments that count

There are moments in time that become more than accumulated minutes. Time adds up as ‘minutes that are counted’ or stands out as ‘moments that count.’ What is done with every minute determines results; outcomes that are intended or unintended. Either way, no outcome can be reversed. You can change the outcome if you don’t like it but you can’t reverse it because ‘what was’ has permanency. You can only affect ‘what is’ and ‘what will be.’ Or, you can leave it the same or let it get worse – your choice. The beauty of free will is ownership. It’s yours. You own it. How you exercise it becomes your personal brand, the same as how a business develops a brand.

We can easily become preoccupied by the immaterial – that which lacks any connection to the outcomes we want, need,  dream about and eventually regret when they don’t materialize. We resent what we regret. And we regret what we resent for both are a waste of time unless something is learned. If something of value is experienced, it is embedded into our core beliefs, those that despite all efforts to relinquish them or be robbed of them, remain the essence of our personality.

We can just as easily become preoccupied with materialism that, like the immaterial, lacks connections to the results we live and die for. Materialism lacks staying power. It cannot bring fullness of life and cannot prevent the emptiness of life. Materialism and the immaterial have no earning power.  Instead, they create illusions and delusions that, left unchecked, replace a sense of reality with a sense of that which cannot or will not be earned. Both get in the way of intended outcomes and vanquish that which was dreamed about and pursued with a fury, leaving the chase abandoned.

The irreversible outcome brings to light what has been overshadowed by darkness. Where do we start when searching for a finish line marked by expectations set by self or set for us? Often the start is in the search and the search is often the start but what matters the most is where you end up.

This is an excerpt of a new book I’m writing tonight as part of a pursuit for what has been mislabeled as ‘unattainable.’ We are taught what is attainable and what is not through a complex, yet extremely simple, system of communication and experiences that transform what we believe from childhood all the way to adulthood. The eyes of a child have a limitless worldview. The eyes of an adult reflect a closed heart and mind, narrowing the views that once were open to adventure, anticipation, hope and joy. Count the moments that count. They add up to a full life. #KeepLifting. When you stop, you drop.

July has heightened moments of beauty and fury that fuel the inner workout fire. July is the best workout month of the year. Here is my top workout song of the week. The link is after my signature. Don’t keep your best hidden.


Gino Arcaro M.Ed., B.Sc., Level 3 Nat’l Coaching Certification Program Head coach – Niagara X-men football

head coach- Robert Bateman High School – GO WILD.

Owner – X Fitness Inc.

Gino Arcaro is a widely published author. His website, blog, Youtube channel, and list of books are at: His books include: 4th & hell: seasons 1-5, Soul of a Lifter, SWAT Offense, SWAT Defense, X Fitness Workout System, and a 3 business book series called Soul of an Entrepreneur . He also has written 20 editions of 6 law enforcement academic textbooks. A new 8-volume interrogation book series will be released in the spring of 2014. And just released, a new children’s book called “BE FIT – DON’T QUIT.” His latest book on human potential called “Hashtag Peace” is at the editing stage. He is currently writing “Lifter’s High.” Both will be released soon.

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