SWAT Football Leadership

Contact sports is a matter of life + death

During 40 years of coaching football, the other team never scared me. Not once. My biggest opponent was never the other team. It was all the 24-7 F’d-up influences on my players when I wasn’t around. My coaching influence was a small fraction in comparison to the larger influence, the enablers who surrounded my players, spoiling, coddling,and weakening them.

So many of my football players started with F’d-up attitudes, zero work ethic, and the worst sense of entitlement imaginable. My coaching influence had to extend beyond the 90 minutes in the gym, beyond the 2 hour practices, by making them hear my voice 24-7 to drown out the bullshit and junk in their lives. My coaching objective was to prevent my team from getting killed, from ending up on a cutting table in the morgue or surgery room. Contact sports is a matter of life and death. I never gave a shit who liked me. I didn’t need friends. I needed to keep my players alive. I needed my players to win big instead of getting busted up physically and psychologically. If you are a parent or a relative of any child who wants to play contact sports, be responsible and teach them the highest level of work ethic so they commit heart and soul to working out to save their lives. Find a coach who is a true leader, not some imposter looking for more friends. Join a team that takes working out seriously, as a matter of life and death.

#MUCHLOVE   #soulofalifter

Blessings and all good things


Gino Arcaro M.Ed., B.Sc., Level 3 NCCP (Nat’l Coaching Certification Program)

Owner – X Fitness Inc.

Head coach – Niagara X-men football


Gino Arcaro is a widely published author. His website, blog, Youtube channel, and list of SWAT FOOTBALL Books are at:

His books include:

4th & hell: seasons 1 and 2, Soul of a Lifter, SWAT No-Huddle Offense, SWAT Defense, SWAT Tackling Video & e-book,  X Fitness Workout System, and a 3 business book series called Soul of an Entrepreneur

He also has written 20 editions of 6 law enforcement academic textbooks. A new 8-volume interrogation book series will be released in 2014. And just released, a new children’s book called “BE FIT – DON’T QUIT.” He is currently writing three non-fiction motivational novels book called The Mystery of Murder: Working with the dead, Midnight Shift from Hell, and Another Bar Fight. Another book on human potential called “Hashtag Peace” is at the editing stage.


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