April 19, 2020
#BusinessSurvivalSkills pt. 1. Our social media experience for #business
I lost count of how many #BarFights I responded to during my 15 year #police career. #BarFights were on of the top 5 calls for service I investigated as a #streetcop before I was promoted to #detective. The scene of every #BarFight included: People socially engaged at varied stages of impairment. The topic of conversations included: i. Who screwed who. ii. Who was pissed off at who. iii. Who ...
April 17, 2020
#LifeSaver – one way to protect lives
#Disconnect&Protect. Disconnecting has been one of the top 51 ways of protecting my life in mind-body-soul. The original X Fitness in #TheBasement of my home has zero connection to PMS – Post-Modern Society. No TVs, no phones, no windows, no pretty shiny new equipment, no socializing, no party mode, no scrolling, no posting, no selfies, no bad news, zero distractions. 100% ...April 14, 2020
The most important advice I ever got.
My first platoon Staff Sergeant told me when I was an 18 yr old rookie police officer, “You’ll be ok as long as you shut the fuck up, listen, and work.†My first SWAT Team Staff Sergeant told me when I was a 20 yr old rookie SWAT Team member, “You’ll be ok as long as you shut the fuck up, listen, and work.†My first detective Staff Sergeant told me when I was a 26 yr old rookie ...April 7, 2020
Business Survival
Thank you for your questions about #business survival from those of you who have had their business shut down. Here are the basic 5 principles I follow: 1. Always focus on the #1 priority – save lives. Nothing supersedes the priority of saving. 15 years of #policing that me that the moment you lose sight of the universal Divine Calling of #Serve&Protect, hell happens. A level ...April 6, 2020
5th Degree High-Performance – the #DitchDigger workout
My first workout in July, 1969, as a dysfunctional, obese 12-year old trying to escape from the physical hell and psychological hell of being #unfit, was as far below Minus-Zero as possible. My first workout was in #TheBasement of my poor illiterate Italian immigrant parent’s old house, a #basement that resembled a dungeon. Not one piece of equipment included conventional gym equipment. ...April 5, 2020
Social Media #Scolders
My poor illiterate #Italian immigrant parents never stopped scolding me when I was growing up in the 1960s. #NoDaysOff. They were relentless. They never let up. They never took a break. The reason why they were chronic scolders is that I was a child, they were the adults. They knew better because of the adult-child knowledge imbalance They believed that scolding was the best communication ...April 4, 2020
How to get hired as a paid football coach
I want to be a football coach. I want a job coaching football. What do I need to build my coaching career and get hired as a football coach? Those are some of the top 51 questions I have been asked by hundreds of assistant coaches and coaches who I have never met. Here’s the #1 advice I have given to hundreds of coaches who have asked for advice about how to build a football coaching career ...April 1, 2020
19-year gym business anniversary
Today is my gym’s 19th anniversary. I started X Fitness from scratch in 2001, long before our competition started, before social media, before PMS – Post-Modern Society – replaced #ScoringTime with #ScrollingTime. There is nothing harder to sell than working out. Nothing. No exceptions. I did not inherit my gym. My poor illiterate Italian immigrant parents, Antonio and ...March 30, 2020
Soul-selling—Dual Meaning – free chapter 1 of my new book
Soul-selling—Dual Meaning This book is not the conventional business book. Being a gym owner sounds like fun until it has to be done. This book spills my guts about how I have to spill my guts as a gym owner and strength coach. I wrote this book during the Coronavirus Pandemic as part of the most intense, complicated soul-searching I’ve had to do in my life. Soul-selling has a dual ...March 27, 2020
Solving Charlie’s biggest problem.
When I was a detective, I arrested one of the most dangerous, violent psychopaths I have even met in my life. I will call him Charlie, not his real name. Charlie had beaten a Good Samaritan almost to death, a Good Samaritan who tried to intervene and help Charlie’s girlfriend from an assault by Charlie. The Good Samaritan simply said, “Hey, what’s going on?†That’s it. Charlie ...March 26, 2020
#SideEffects – solving one of your biggest problems.
If you don’t self-reflect, you will never see the #SideEffects – dual meaning. That’s Real-Life Lesson #13,465 that I’ve taught football players for 40 years, college law enforcement students for 2 decades, and my #WomensLiftingTeam since 1992. #SideEffects has a dual meaning. The horrible side-effects of having the enemy adversely effect your side when the enemy infiltrates your ...March 25, 2020