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Uncategorized

Gym Re-Opening Survival: Part 2

If it’s never happened before, you can’t think like before. The word ‘Re-opening’ is wrong. It’s misleading. The gym I own, X Fitness, opened 3 weeks ago after a 4-month Government Shutdown. It didn’t re-open. The distinction between opening and re-opening is the main element of #business survival during a #Pandemic. X Fitness didn’t re-open […]

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Uncategorized

Gym Re-Opening Survival: Part 1

The gym I own, X Fitness, re-opened 2 weeks ago. It has been a success for a number of reasons. The first reason is Real Life&Death Lesson #22,701 that I’ve taught all my football players and college law enforcement students for over 4 decades—predict the worst and prevent it. Forecast the worst hell and work […]

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Uncategorized

Beating #The Rich with #The Poor

Coaching #ThePoor is a blessing. The best coaching experience is coaching #ThePoor to beat #TheRich. No coaching experience beats the lessons learned from coaching #TheLeast with the least.  I have specialized in coaching #ThePoor. It’s my Divine Calling. I have an open-admission policy. I don’t recruit superstars. My #1 challenge is to build superstars from […]

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Football

Combine Reform – getting players to the next-level

My primary objective during 40 years of coaching football always has been and always will be #StayAlive – dual meaning. First: Players staying alive in mind-body-soul. Second. Keep players’ next-level dreams alive. Football is a matter of life-and-death – dual meaning. First: you can die playing football. Second. Your next-level dreams can die by not […]

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Defense

Becoming a Defensive Coordinator – Part 1

In 1989, year 6 of my high school head coaching career, I began coaching 2 teams every year – high school in the fall, 18-22 yr AAU-style post-secondary in the summer. 1989 was my first year as Defensive Coordinator at the post secondary level. My Defensive Coordinator career was responsible for opening my mind to […]

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SWAT Football

How to average 560 yards passing per game

How to average 560 yards passing per game We averaged 560 yards passing per game in the 1990s without ever teaching our quarterbacks to read coverage and without ever showing our quarterbacks any coverage on paper. I never showed our QBs a conventional defensive playbook that shows the same conventional defensive diagrams – where Xs […]

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Entrepreneurship Gino's Blog

My prediction of what will happen to gyms post-Pandemic

Thank you for all your questions about the future of post-pandemic gyms. Here’s part of the answer. The following is one part of my prediction of what will happen to gyms and fitness coaches post-pandemic: 19 years as a gym owner has taught me that the fitness industry has caused irreparable damage to itself by […]

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SWAT Football Leadership

Contact sports is a matter of life + death

During 40 years of coaching football, the other team never scared me. Not once. My biggest opponent was never the other team. It was all the 24-7 F’d-up influences on my players when I wasn’t around. My coaching influence was a small fraction in comparison to the larger influence, the enablers who surrounded my players, […]

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Business Entrepreneurship

The danger of opinions: #BusinessSurvivalSkills – Pt. 4

The danger of opinions: #BusinessSurvivalSkills – pt 4 Be careful about opinions. They’re dangerous. Opinions are deadly to your health in mind-body-soul. That’s Real-Life Lesson #22,362 I’ve taught to football players for 40 years, college law enforcement students for 2 decades, and my #WomensLiftingTeams since 1992.  There’s a reason why general non-expert opinions are inadmissible […]

Categories
Defense

How to get hired and not fired as a #DefensiveCoordinator

Every defense I have coordinated had an enlarged heart. That’s Real-Life lesson #23,556 that I’ve taught football players and assistant coaches for 40 years. A defense with an #enlargedheart will get you hired as a #DefensiveCoordinator over and over again. It will prevent you from getting fired. Here are some of the 25,362 Real-Life Lessons […]