Blunt Talk Business Fitness Football Gino's Blog Leadership Motivation Policing Soul of a Lifter

2 kinds of people in your life

There are only 2 kinds of people in your life – those who turn your mush to muscle in mind, body, and soul. And those who turn your muscle to mush. That’s it. Nothing in between. You’re never stuck in the middle. You are on one side or the other, depending on who is on your side and who is not.

I’ve hammered the same message to athletes & students for decades – once you turn to mush, the opponent will pound you to mush. More mush, more losses. Never, ever believe the bullshit that it doesn’t matter if you win. It does. People will treat you like shit if you lose. Guaranteed. 100%. Fact. Once you’re labeled a loser, the label sticks.

The good news is there’s a solution. Find a coach who will turn your mush to muscle in mind, body, and soul…someone who truly is on your side, no matter what, not just when things go right but when things go to hell and when all hell breaks loose. There’s more to being a coach than a title. Anyone can add “coach” to their profile name, website, business card, jacket, golf shirt. Anyone can hang a whistle around their pretty brand-name matching fitness clothes. Anyone can carry a clipboard and make cute Youtube videos. But true coaching makes an impact in the depths of your soul. Join a team that will never accept mush as an alternative to muscle. #nodaysoff streak continues tonight because life is truly too short to live it in mush.

#MUCHLOVE #soulofalifter

Blessings and all good things


Gino Arcaro M.Ed., B.Sc., Level 3 NCCP (Nat’l Coaching Certification Program)

Owner – X Fitness Inc.

Head coach – Niagara X-men football


Gino Arcaro is a widely published author. His website, blog, Youtube channel, and list of SWAT FOOTBALL Books are at:

His books include:

4th & hell: seasons 1 and 2, Soul of a Lifter, SWAT No-Huddle Offense, SWAT Defense, SWAT Tackling Video & e-book,  X Fitness Workout System, and a 3 business book series called Soul of an Entrepreneur


He also has written 20 editions of 6 law enforcement academic textbooks. A new 8-volume interrogation book series will be released in 2014. And just released, a new children’s book called “BE FIT – DON’T QUIT.” He is currently writing three non-fiction motivational novels book called The Mystery of Murder: Working with the dead, Midnight Shift from Hell, and Another Bar Fight. Another book on human potential called “Hashtag Peace” is at the editing stage.


Leave a Reply

Your email address will not be published. Required fields are marked *