Gino's Blog

12th birthday – X Fitness

X Fitness Inc. is 12 years old today. Thank you to all our members, present and past. We’re deeply grateful. We’re honoured that you chose X Fitness. We started from scratch. No government funding. No franchise. Like all self-generated start-up businesses, we faced major adversity that threatened our survival. A year after X Fitness opened, Welland’s economy nose-dived with the closure of factories and business that gutted the heart of the city. Then the government built a fitness competitor. We took major hits but we made a comeback. Welland is still struggling. Its economy is nowhere what it used to be. But our members made X Fitness survive. We’ve been committed to be the most affordable and most convenient gym. X Fitness is a blue-collar gym. We never close. Open 365-24-7. We’ve kept our prices low – $250 for a one-year membership or $1/day membership, minimum 30 days. No building fees, no registration fees, no hidden costs. We come from the working class. That’s why X Fitness has been and always will be blue-collar.

I’m amazed at how many committed women and men work out at all hours, 7 days a week. I work out late every night and the gym is always busy. On Friday at 11:00 pm, the gym was packed. Same with Saturday at midnight. We have strived to build an inspirational place, in the image of our football teams that we’ve been blessed to share sacred memories with. Every day at X Fitness is game day. Thank you to all our members for 12 incredible years and infinite sacred memories.


Gino Arcaro M.Ed., B.Sc., NCCP Level 3
owner – X Fitness Inc.
head coach – Oakville Longhorns football team
author – Soul of a Lifter

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