The biggest cause of failure, by any definition, is broken focus. It’s not just a cliché. Broken focus will destroy your team, your business, your job, your workout…anything you’re trying to accomplish. Broken focus has a negative power that guarantees losing. Contrary to popular belief, writing down a goal doesn’t guarantee it will materialize. Busting your ass & not your focus makes it happen.

Broken focus is a character in the book Soul of a Lifter. The consequences of broken focus and those averted by not breaking focus are a central theme of the book. But, it’s not spelled out in the book. The reader has to find it.