Item 1. I’ve coached thousands of athletes on the football field and in the gym. I have trained women and men from scratch in the gym but I never have and never will call myself a ‘personal trainer.’ I use the phrase ‘strength coach.’ Here’s some of my coaching ideology:
i. I’m not a babysitter. I don’t run a daycare for adults.
ii. Coaching is mentoring. Mentoring is the opposite of cheerleading and coddling. Cheerleading and coddling weaken, they don’t strengthen.
iii. I actively-coach. I work out with the athletes I train.
iv. I’m not a servant. I don’t clean up plates for you. I don’t carry them for you, to or from the bar.
v. Workouts are not social events. It’s impossible to talk and workout at the same time. It’s impossible to fully focus while splitting concentration on work and social networking. Log onto Facebook or Twitter if you want to chat mindlessly. Working out is an escape from reality. Don’t bring the reality into workouts.
vi. I don’t care if your press ‘like.’
vii. I don’t care if you send me a friend request.
viii. I care only about whether you get stronger.
ix. There are enough people who will make you weaker. I won’t contribute to it.
x. If you don’t like my coaching, I never take it personally. I guarantee results. If you’re looking for social networking, find someone else. I’m bulletproof – my coaching feelings don’t get hurt. Coaching is sacred. Being true to myself is the most important coaching gift I can share with an athlete.

Item 2. Feb. 14, 1984 – Today is the 29th anniversary of a life-changing date where I was given a golden opportunity by someone who I didn’t fully appreciate at the time. We are blessed to meet people who fight to change our lives when we least deserve it. RIP Sgt. Jack Moore

Peace.

Gino Arcaro M.Ed., B.Sc., Level 3 NCCP coach
Owner – X Fitness Inc.
Head coach – Oakville Longhorns football
Author: Soul of a Lifter. Culture Shock series. Explode: X Fitness workout system. SWAT offense. SWAT Defense.